(AsiaGameHub) – By: Christian Pierce
With the 2026 FIFA World Cup looming, sportsbook operators are prepping for a potential windfall. Eilers & Krejcik Gaming says US sportsbooks could rake in $4.4 billion if the national team shines. Even without that, the tournament will liven up a slow summer.
The World Cup brings unique chances. ESPN notes games across US time zones make matches easier to watch. This draws casual bettors. Operators are launching promotions and expanding betting options.
Globally, H2 Gambling Capital predicts $60 billion in bets. 48 teams mean more matches. Newly regulated markets like Brazil will see big activity jumps.
But gambling risks linger. Prediction markets boom. Over $2.5 billion could be bet in US exchanges. Young men under 35 bet a lot. Higher-income groups too. Yet regulators watch as betting ramps up.
Author bio: Christian Pierce, chief financial columnist focusing on markets and gaming economics.